Anthony PPC

No Anthony manifest yet for this account

Anthony is not yet wired for Arva Canada

Anthony today runs against MESS USA. To extend to this account, you still need:

You can still edit thresholds + templates below; Anthony will use them when it starts running here.

Arva Canada

Amazon PPC Strategy · powered by the AdsCrafted methodology

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Active Campaigns
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Ad Spend (30d)
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ACoS (30d)
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TACoS (30d)
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Wasted Spend
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Pending Actions
Action Queue

Recommendations from Anthony's last weekly run. Approve / snooze / dismiss per row.

No manifest from Anthony yet. Run python .claude/skills/anthony/anthony_weekly.py (or click Refresh) to generate one.
Harvest Hub — SKC Graduation Pipeline

5-stage pipeline: Auto/Broad → In-Exact → SKC-Ready → In-Flight → Live. SI handles bid/budget/negative automation. Anthony's unique value: graduate proven keywords to dedicated SKCs.

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1. Candidates
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2. In-Exact
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3. SKC-Ready
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4. In-Flight
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5. Live SKCs
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Defensive-negate spend

STAGE 1 — CANDIDATES (top 25)

ASINTermOrdersACoSMatch

STAGE 2 — IN-EXACT (top 20)

ASINTermProgressACoS
SI State — verifying Scale Insights is doing its job

Strategy mix, target ACoS distribution, snapshot drift, Anthony pause stick rate.

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Campaigns in SI
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≥40% (ranking)
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≤10% (protection)
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Stale entries
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Anthony executions
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Failed
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Pause stick rate

TARGET ACOS DISTRIBUTION

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10-20%
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20-30%
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30-40%
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40-50%
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50-60%
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60-70%
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70-80%
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80-90%
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90-100%
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Configuration

Master Chat resolves thresholds from these. Per-ASIN strategy overrides. User request at runtime overrides both.

NAMING CONVENTION

Tokens like [Category], PA:[Parent ASIN], CA:[Child ASIN] get replaced at create time. Glossary teaches the AI what each abbreviation means.

▸ NAMING GLOSSARY (16)
AbbreviationMeaning

CAMPAIGN STRUCTURE TEMPLATES (7)

▸ SKC Iso T2 AGGRESSIVE Harvested winners (>=3 orders, ACoS <= target). Tight bid control on a single proven keyword.
▸ Root Keyword Cluster (up to 5) MODERATE Theme-level coverage where root variations matter (e.g. "queen quilt", "white queen quilt"). Per-product ad group.
▸ Single Keyword Campaign MODERATE Hero keywords needing dedicated budget control + ranking-push subsidy.
▸ Auto Discovery CONSERVATIVE New ASIN launch / keyword discovery. Mine search-term report weekly to harvest winners.
▸ Broad Research CONSERVATIVE Broad match keyword exploration with aggressive negation on zero-conv terms.
▸ Competitor PT MODERATE Product targeting against competitor ASINs. Use sparingly, tight ACoS guardrails.
▸ Defensive Brand CONSERVATIVE Branded keyword defense. Floor budget, low bid, prevent competitor poaching.
▸ Recent Executions (0)
No execution history yet. Anthony writes here after each approved run.