MESS USA

Amazon PPC Strategy · powered by the AdsCrafted methodology

396
Active Campaigns
$27,567
Ad Spend (30d)
60.0%
ACoS (30d)
22.9%
TACoS (30d)
Wasted Spend
0
Pending Actions

Recommendations from Anthony's last weekly run. Approve / snooze / dismiss per row.

No manifest from Anthony yet. Run python .claude/skills/anthony/anthony_weekly.py (or click Refresh) to generate one.

5-stage pipeline: Auto/Broad → In-Exact → SKC-Ready → In-Flight → Live. SI handles bid/budget/negative automation. Anthony's unique value: graduate proven keywords to dedicated SKCs.

79
1. Candidates
331
2. In-Exact
25
3. SKC-Ready
0
4. In-Flight
184
5. Live SKCs
$41
Defensive-negate spend

STAGE 3 — SKC-READY (5+ orders in Exact, create now)

ASINSearch termSource campaignOrdersSpendACoSMatch
B07YF3JB32dissolvable food labelsB07YF3JB32 - SP - SKC 'DISSOLVABLE FOO…65$117878%
B0CNDD6TR1removable labelsB0CNDD6TR1 - SP - SKC 'REMOVABLE LABEL…42$569110%
B0GK35LBW2fridgieB0GK35LBW2 - SP - EXACT30$8617%
B09BP7NBBLdissolvable canning labelsB09BP7NBBL - SP - SKC 'DISSOLVABLE CAN…28$19741%
B07YF3JB32food labelsB07YF3JB32 - SP - SKC 'FOOD LABELS'23$27866%
B0CNDD6TR1food labelsB0CNDD6TR1 - SP - SKC 'FOOD LABELS'21$26898%
B0FDD9P854fridge drawer linersB0FDD9P854 - SP - SKC 'FRIDGE DRAWER L…19$22187%
B0B8KZV6DWdry erase labelsB0B8KZV6DW - SP - SKC 'DRY ERASE LABEL…19$10048%
B07YF3JB32canning suppliesB07YF3JB32 - SP - SKC 'CANNING SUPPLIE…18$358119%
B0GK35LBW2fresh paper produce saver sheetsB0GK35LBW2 - SP - SKC 'FRESH PAPER PROD…17$18366%
B0BTF4F8YQmason jar labelsB0BTF4F8YQ - SP - SKC 'MASON JAR LABEL…17$22175%
B0B8KZV6DWdry erase tapeB0B8KZV6DW - SP - SKC 'DRY ERASE TAPE'17$13063%
B0GK35LBW2produce saverB0GK35LBW2 - SP - SKC 'PRODUCE SAVER'16$14454%
B0B8KZV6DWdry erase stickersB0B8KZV6DW - SP - SKC 'DRY ERASE STICK…13$9462%
B0B8KZV6DWdry erase stickersB0B8KZV6DW - SP - SKC 'DRY ERASE STICK…13$12672%
B0GK35LBW2fridge produce saverB0GK35LBW2 - SP - EXACT12$4220%
B0CNDD6TR1dry erase stickersB0CNDD6TR1 - SP - SKC 'DRY ERASE STICK…12$11582%
B07BM8TCHKno parking stickers hard to removeB07BM8TCHK - SP - SKC 'NO PARKING STIC…12$9828%
B0GK35LBW2ethylene gas absorberB0GK35LBW2 - SP - SKC 'ETHYLENE GAS ABS…11$13182%
B0B8KZV6DWdry erase labels stickersB0B8KZV6DW - SP - SKC 'DRY ERASE LABEL…11$10692%

STAGE 1 — CANDIDATES (top 25)

ASINTermOrdersACoSMatch
B07BM8TCHKb07bm8tchk2269%TARGETING_EXPRESSION
B07YF3JB32b075xqks1j839%TARGETING_EXPRESSION
B0GK2X7W9Mfridgie79%TARGETING_EXPRESSION
B0CNDD6TR1b004giz3mw758%TARGETING_EXPRESSION
B07YF3JB32b0b8kzv6dw744%TARGETING_EXPRESSION
B07BM8TCHKb00895ytmi660%TARGETING_EXPRESSION
B0B8KZV6DWb0b8kzv6dw637%TARGETING_EXPRESSION
B0GK35LBW2frigi fresh50%TARGETING_EXPRESSION_PREDEFINED
B07BM8TCHKb0bd59zdty573%TARGETING_EXPRESSION
B0GK35VMKVb005w6drny485%TARGETING_EXPRESSION
B0GK35LBW2ball fruit fresh produce protector powder424%BROAD
color coded day stickers food42%TARGETING_EXPRESSION_PREDEFINED
tuesday rotation labels41%TARGETING_EXPRESSION_PREDEFINED
wednesday stickers44%TARGETING_EXPRESSION_PREDEFINED
B0B8KZV6DWb002mph4og414%TARGETING_EXPRESSION
B0CNDD6TR1b085q9q1vb441%TARGETING_EXPRESSION
day dots fryday40%TARGETING_EXPRESSION_PREDEFINED
B0GK2X7W9Mb0gk35vmkv310%TARGETING_EXPRESSION
B0GK35LBW2ball fruit fresh produce protector315%BROAD
daymark day of the week labels31%TARGETING_EXPRESSION_PREDEFINED
friday day dates35%TARGETING_EXPRESSION_PREDEFINED
thursday day dots37%TARGETING_EXPRESSION_PREDEFINED
B0CNDD6TR1b009ftmfgo347%TARGETING_EXPRESSION
b075xqks1j344%TARGETING_EXPRESSION_PREDEFINED
B0CNDD6TR1b07y9w3pbt338%TARGETING_EXPRESSION

STAGE 2 — IN-EXACT (top 20)

ASINTermProgressACoS
B07YF3JB32dissolvable canning labels
4/5
167%
B0GK35LBW2fridge friend produce saver
4/5
28%
B0G3HVTPLBfridge liners
4/5
228%
B09JL2SWL1parking permit
4/5
19%
B09JL2SWL1parking tags
4/5
26%
B07YF3JB32canning supplies
4/5
109%
B0CNDD6TR1dry erase labels stickers
4/5
31%
B0B8KZV6DWdry erase sticker labels
4/5
26%
B0BTF4F8YQlabels for jars
4/5
21%
B07BM8TCHKparking tickets
4/5
52%
B0B621XW2Prestaurant labels for food
4/5
5%
B07BM8TCHKtow away stickers
4/5
52%
B0GK393633bluapple produce saver
3/5
75%
B07YF3JB32dry erase labels
3/5
180%
B0B621XW2Pfood labels
3/5
153%
B0G3HVTPLBfridge mats
3/5
62%
B09BP7NBBLlabels for food containers
3/5
152%
B0GK35LBW2lettuce keeper
3/5
18%
B09JL2SWL1parking hang tags
3/5
58%
B07YF3JB32canning supplies
3/5
27%

STAGE 5 — LIVE SKCs (top 20 by 30d spend)

ASINCampaignStateSpend 30dSales 7dACoS
B07YF3JB32B07YF3JB32 - SP - SKC 'DISSOLVABLE FOOD LABELS'ENABLED$1187$152078%
B0CNDD6TR1B0CNDD6TR1 - SP - SKC 'REMOVABLE LABELS'ENABLED$583$557105%
B07YF3JB32B07YF3JB32 - SP - SKC 'CANNING SUPPLIES'ENABLED$358$302119%
B09JL2SWL1B09JL2SWL1 - SP - SKC 'PARKING PASSES' - 500PKENABLED$328$95834%
B09BP7NBBLB09BP7NBBL - SP - SKC 'DISSOLVABLE CANNING LABEL…ENABLED$314$58254%
B07YF3JB32B07YF3JB32 - SP - SKC 'FOOD LABELS'ENABLED$310$44570%
B0CNDD6TR1B0CNDD6TR1 - SP - SKC 'FOOD LABELS'ENABLED$295$31095%
B0FDD9P854B0FDD9P854 - SP - SKC 'FRIDGE DRAWER LINERS'ENABLED$281$28299%
B0BTF4F8YQB0BTF4F8YQ - SP - SKC 'MASON JAR LABELS'ENABLED$231$31474%
B0GK35LBW2B0GK35LBW2 - SP - SKC 'FRESH PAPER PRODUCE SAVER…ENABLED$183$27766%
B0B8KZV6DWB0B8KZV6DW - SP - SKC 'DRY ERASE LABELS STICKERS'ENABLED$151$18681%
B0GK35LBW2B0GK35LBW2 - SP - SKC 'PRODUCE SAVER'ENABLED$151$26657%
B0B8KZV6DWB0B8KZV6DW - SP - SKC 'DRY ERASE STICKER'ENABLED$148$23064%
B0GK35LBW2B0GK35LBW2 - SP - SKC 'ETHYLENE GAS ABSORBER'ENABLED$136$15985%
B0CNDD6TR1B0CNDD6TR1 - SP - SKC 'DRY ERASE STICKERS'ENABLED$133$15387%
B0B8KZV6DWB0B8KZV6DW - SP - SKC 'DRY ERASE TAPE'ENABLED$130$20463%
B0G3HVTPLBB0G3HVTPLB - SP - SKC 'FRIDGE LINERS'ENABLED$122$50243%
B0B621XW2PB0B621XW2P - SP - SKC 'FOOD LABEL'ENABLED$116$63184%
B07YF3JB32B07YF3JB32 - SP - SKC 'DISSOLVABLE CANNING LABEL…ENABLED$115$78148%
B07YF3JB32B07YF3JB32 - SP - SKC 'DRY ERASE LABELS'ENABLED$115$60192%

DEFENSIVE NEGATIVES — 30+ clicks 0 orders (Anthony fires faster than SI)

ASINTermCampaignClicksWasted $
B0FDD9P854fridge drawer linersB0FDD9P854 - SP - SKC 'FRIDGE DRAWER L…34$41

AUTO-MINING YIELD — Catch All / Auto producing orders

ASINTermCampaignOrdersSales
B0GK35LBW2frigi freshB0GK35LBW2 - SP - LOW BID AUTO LOOSE5$60
color coded day stickers foodCatch All - Auto - BIZ4$58
tuesday rotation labelsCatch All - Auto - BIZ4$141
wednesday stickersCatch All - Auto - BIZ4$30
day dots frydayCatch All - SP - Auto4$72
daymark day of the week labelsCatch All - Auto - BIZ3$106
friday day datesCatch All - Auto - BIZ3$23
thursday day dotsCatch All - Auto - BIZ3$23
b075xqks1jCatch All - SP - Auto3$58
b0gk393633Catch All - SP - Auto3$48
sunday dates dotsCatch All - SP - Auto3$24
B0GK35LBW2food saver veggiesB0GK35LBW2 - SP - AUTO LOOSE2$25
B0GK35LBW2fridge saverB0GK35LBW2 - SP - AUTO LOOSE2$33
B0GK35LBW2fruit and vegetable fridge drawer linersB0GK35LBW2 - SP - AUTO LOOSE2$31
B0GK35LBW2fruit prep kitB0GK35LBW2 - SP - AUTO LOOSE2$25

Strategy mix, target ACoS distribution, snapshot drift, Anthony pause stick rate.

0
Campaigns in SI
0
≥40% (ranking)
0
≤10% (protection)
0
Stale entries
0
Anthony executions
0
Failed
Pause stick rate

TARGET ACOS DISTRIBUTION

0-10%
0
10-20%
0
20-30%
0
30-40%
0
40-50%
0
50-60%
0
60-70%
0
70-80%
0
80-90%
0
90-100%
0

Master Chat resolves thresholds from these. Per-ASIN strategy overrides. User request at runtime overrides both.

NAMING CONVENTION

Tokens like [Category], PA:[Parent ASIN], CA:[Child ASIN] get replaced at create time. Glossary teaches the AI what each abbreviation means.

NAMING GLOSSARY (16)
AbbreviationMeaning

CAMPAIGN STRUCTURE TEMPLATES (7)

SKC Iso T2 AGGRESSIVE Harvested winners (>=3 orders, ACoS <= target). Tight bid control on a single proven keyword.
Root Keyword Cluster (up to 5) MODERATE Theme-level coverage where root variations matter (e.g. "queen quilt", "white queen quilt"). Per-product ad group.
Single Keyword Campaign MODERATE Hero keywords needing dedicated budget control + ranking-push subsidy.
Auto Discovery CONSERVATIVE New ASIN launch / keyword discovery. Mine search-term report weekly to harvest winners.
Broad Research CONSERVATIVE Broad match keyword exploration with aggressive negation on zero-conv terms.
Competitor PT MODERATE Product targeting against competitor ASINs. Use sparingly, tight ACoS guardrails.
Defensive Brand CONSERVATIVE Branded keyword defense. Floor budget, low bid, prevent competitor poaching.
(0)
No execution history yet. Anthony writes here after each approved run.